PR fills any spare editorial space that the media has, by using your information. Most journalists will accept pieces that have been written well, for them, and will often print them word for word. Strong photography will also increase your chances of coverage. We provide and direct this by subcontracting this out to specialists in your field.

Read a publication and the chances are that any article that is around 400 words is a result of a press release formulated by a PR company. Any really striking photography that appears may also be PR lead, such as an automotive company director appearing as a reflection in one of his cars, or a textile manufacturer’s face photographed through the eye of a needle.

PR generates news on companies, which, over time, will create a profile that you like. It’s reputation management and a lot more cost effective than traditional marketing methods.

Choose a company you respect – why do you respect them? Probably because their image has been manipulated by public relations.

Whether you are a leading theme park or a management consultant, we have the tools to raise your profile.

It is not a luxury, people are forming their own opinions of you all the time. PR will lead to further interest in your company and positively affect its turnover.

Every stand, show or event should be doing the following: -

Exactly how to achieve this is where our expertise lies, having worked with Disney on Ice, the Baby and Toddler Show, and more specialist trade shows.

We interview you in person or over the telephone and take down information relating to your business. This information is then concisely restructured to create a profile that suits your needs.

Whether you are a leading theme park, manufacturer, or online retailer, we have the knowledge to create the text for your website, enabling you to build a reputable, trusted brand.

We have extremely creative angles that we can apply to the most mundane of facts!

Written correctly your website can strengthen the one-to-one relationship you have with your customers (past, present or future); ensuring that your company stays at the front of their mind for when the time is right for them to utilise your services.

You have just read the information on this page and (hopefully!) found it informative.

Using our website copywriting service you will have the confidence that your new site will read as good as it looks. Just hand over the first stumbling block to creating your website to us.

It maybe that Venture PR has sent out a press release which an editor found particulary interesting and topical. The editor may then ask Venture PR to provide a 1500 word article to expand upon the 400 word press release. This is great news for you! It means that most of the page of the publication will be taken up with words about your company. Sometimes this results in a double page spread.

Venture PR will also proactively seek out feature length article opportunities. This is done by contacting your favourite media and asking them if they would like us to contribute an article. This means less work for the journalist and more media coverage for you.

Venture PR will give your customers the reasons why they should buy your product or use your services.

What is best and unique about your company, product or service? We will make sure everyone understands. No one will be left in the dark by unnecessary jargon.

We will get to know your business really well, and make sure we have done the prior preparation and planning to sell your company using our words.

We are an extension of your sales team and so is your promotional literature.

“Copywriting uses words to promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action. Copywriting is "getting across the perfect message, with the perfect words."

What more can we say? For once, we are lost for words. But we won’t be when you ask us to write your copy for you.

Community liaison reaches out to the community that is vital to your business or organisation. Goodwill is essential for operating harmoniously in your community.

Venture PR can:

Companies also use newsletters to gain the support of their communities or employees.

We will have an initial meeting where you hand everything over to us (relevant contacts, telephone numbers and gossip) and we take it from there, but giving you full approval and changes on everything.

Newsletters costs include professional photography, research, meetings, writing, design and print.

Your aims are often simple – ‘make us look more corporate’, ‘can we look more people rather than product orientated’, ‘can we keep our shareholders/members updated?’

We can simply provide the copywriting for such projects, or undertake the project as a whole, quoting you for print, photography etc.

Unlike editorial, you will need to pay for the advertorial space, but don’t forget that writing an advertorial requires more words, information, and some might say, more skill than writing a short advert.

Advertorials are popular with clients who are nervous about, or new to PR and communications. You will know exactly what is going to appear, where and when.

The potential media coverage is obviously much less than if we were to distribute a press release to many different editors, but we understand that everyone is different and some people just prefer advertorials.

The Venture PR team is skilled in writing advertorials that get the right messages across in a topical and suitable writing style.

We always start by asking “what do you want the outcome of this advertorial to be? For potential customers to contact you? For local people to attend an event? For readers to visit your website?”

You tell us your goals, and we’ll provide the words to achieve them.

Venture will send out as many press releases per month as is required, ensuring you gain coverage every month.

We don’t need hours of your time. We’ll call you for approval on an article that’s being emailed over and regularly update you.

Your monthly fee will cover all press release research (just give us the names and contact numbers of the people that have the facts); regular updates with yourself either in person or over the phone; and a report detailing exactly what you have received for your budget.

We have extremely creative angles that we can to add to what seems the most mundane of news!

Press release subjects may include: - new appointments, exhibitions, new developments, launches of products or premises, links with charities or the community, staff training, joint ventures or new business. We will compile a unique media list targeting media you specify and we suggest.

We will always find something newsworthy.

Most companies will need between one and four days of our time per month. Being completely flexible we can adapt this to suit your budget and you may well only require one day.

Our costs are usually offset quickly against the additional revenue our coverage can generate.

You may simply have marketing or promotional materials that require translation.

When you enlist the services of Venture PR, you can be sure that your translation has been done by a person and not a computer.

Our translator, Julia has lived and worked in Germany and France. She understands the little colloquialisms and quirks of the languages and this is what sets our translation services apart from the rest.

Do you know the local sayings or figures of speech that vary from region to region in Germany or France? Julia does

Together we ensure that when people type their requirements into Google or other search engines, it is your website and company name that comes up.

The process behind this is clever and very technical, but all you need to know is that we have the tools to ensure your website carries the right words to be found by the search engines.

Your website can be the most effective sales and marketing tool that you have.

Search Engine Optimisation complements PR. The two can work in synergy to ensure that it is your company’s name that is on everybody’s lips.

We can arrange media training for you and your team, so that you acquire the following skills which will last you a lifetime:

Once managed by Venture PR, the messages and information going through to the press about your company, will become clear and informative; above all protecting your image.

We will become the point of contact and all calls are forwarded to us. There is nothing more intriguing to journalists than ‘no comment’ and they will not give up!

Crisis management PR is emergency PR, but it can be planned and prepared for. Crisis management is crucial when you're facing a PR nightmare or having to address urgent or difficult issues in the media. Venture PR helps you to make a plan for future use so that you are well rehearsed before the event. With our help, your company and people will click into crisis management mode when the chips are down, to make the most out of a difficult situation.

We will help you to put together a crisis communication team, decide on and media train a designated spokesperson, handle tough media interviews and much more.